Join a small group to experience China’s legendary 11.11 Singles’ Day on Shanghai’s famous Nanjing Road. This 3-hour walking tour offers a closer look at the city’s retail culture, during one of the world’s biggest shopping events.

Explore Raffles City & its international fashion brands before exploring the historic Shanghai No. 1 Department Store. Continue along the iconic Nanjing Road Pedestrian Street, where major retailers & local shops showcase their 11.11 promotions. Finish at New World Dawan, known for its Japanese-style shopping experience & distinctive retail selection. Along the way, your guide shares insights into how Singles’ Day evolved from an online shopping festival into a nationwide retail event. Compare shopping formats, discover local retail traditions & see how the city embraces 11.11.

Please note: This tour requires a minimum of 4 participants, barring which, the tour may be canceled (a full refund or alternative date will be offered).

Shanghai 11.11 Day Retail Group Walk

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English / Mandarin Guided Tour ticket