Shared Value In-Practice Series | Applying shared value strategy to reach new markets

If you’ve hit the ‘strategy refresh’ moment in your corporate cycle or you’re looking to reset and reorientate in response to COVID-19 and other challenges, taking a shared value approach to strategic planning enables leaders to pivot, deploying organisational capital to generate new and more economic, environmental and social benefit.

Ellis Jones recently worked with Hunter Primary Care, a primary health provider serving the Newcastle, Hunter and New England regions of NSW, to identify and assess areas of strategic focus, building business cases for new initiatives based on a deeper understanding of the needs of communities.

In this session, you will learn about the methods, process and outcomes that led to a new and improved strategic plan for Hunter Primary Care.


Rhod Ellis-Jones, Managing Director, Ellis Jones
Rhod is a business strategist with diverse experience delivering advice and services to major private and public companies, governments and non-government organisations. He is currently the Managing Director for multidisciplinary consulting company, Ellis Jones. 
Much of his work comprises shared value, impact framing and measurement, and design-led innovation for companies navigating change. He has pioneered the application of shared value as a concept in practice.
Rhod has assisted governments, peak industry, and NFP and private providers in the health, mental health, disability and aged care sectors for well over a decade.