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Shared Value In-Practice Series | Creativity for credibility: communicating your impact

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Creativity for credibility: how to tell your sustainability story in a way that gets noticed...for the right reasons

You may have noticed we’re in a sustainability revolution. Everywhere you look there’s a brand or business championing a cause or credential. But which brands are really getting behind their efforts and – in doing so – earning the business benefits of doing so?

In this presentation, we'll walk you through the brands Australians see as leading in sustainability and look at what leaders do to tell their good stories well and engage across the value chain for maximum impact and business benefit.

Ben Peacock, Founder, Republic of Everyone (A South Pole company)  

For over a decade, Ben has been proving that the dark arts of marketing can change the world for the good. Driven by a belief that sustainability needs a special kind of creativity, he's made it his life's work to bring the two together through strategy, ideas and a little bit of adventurous spirit. If he’s not online, you’ll find him surfing.

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