Shifting the narrative on road safety with creativity: Tom Flood in conversation
Description
How can graphic design and communication transform our cities? Join leading Canadian design and communications professional Tom Flood for a conversation on how creativity can shift the narrative on road safety.
Tom will give a short presentation on his work then join a panel discussion with locals from both the transport and design fields: Tim Chesney (Director, Make), Jeanette Ward (Technical Director Transportation Engineering, Abley) and Professor of Geography Simon Kingham (University of Canterbury).
1pm - Doors open
1.30-2.30pm - event live
2.30-3.30pm - stay for light refreshments & to connect
Hosted by Spokes Canterbury in partnership with Te Pūtahi centre for architecture & city making, and Action Bicycle Club
Lineup
Tom Flood
Tom Flood (Rovélo Creative; Urban Truth Collective) is a Canadian communications professional with over 20 years of experience in marketing and advertising, who has worked with a wide range of clients from financial institutions to automotive manufacturers. Through Rovélo Creative he helps organisations both in and out of the advocacy space develop their brands, creative and messaging. In addition to this creative and strategy work he has been writing, giving lectures and running workshops globally that focus on reframing the mainstream narrative around road safety, road violence and active transportation. He is also a founding member of the Urban Truth Collective, a group of leading urbanists and communicators countering disinformation and myths about what creates better cities.
Tim Chesney
Tim runs Make (make.nz), a creative digital agency in Ōtautahi Christchurch, which he has led for 16 years. The team works with a wide variety of organisations across government, health, education and tourism. In 2018 Tim started paying his staff to bike to work, $5 a day and double that for anyone who kept it up, which was meant as a small local experiment and ended up being reported on around the world. Outside work Tim cycles, surfs, tinkers with technology and spends time with his wife and three boys.
Jeanette Ward
Jeanette is a Transport Engineer with a passion for creating walkable communities. In her work at Abley she focuses on ensuring walking is not overlooked in built environment projects, such as streets and other public spaces. She also develops guidance and delivers training to help other practitioners deliver better walking outcomes. Her favourite places to walk in Ōtautahi are the central city to look at street art, on the Port Hills to get a view and the Heathcote River/Estuary paths to spot a range of amazing birds.
Simon Kingham
Simon Kingham is a Professor of Geography at the University of Canterbury. In that role he teaches and researches on issues related to the impact of the urban environment on wellbeing. This has included some research on how changes to streetscape can affect people’s behaviour and wellbeing. From 2018 to 2024 he was seconded two days a week to the Ministry of Transport as their Chief Science Advisor, where his job was to try and ensure that policy was evidence-based.
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