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Skills Seminar: Who Has the Power? Strategic Research for Changemakers

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Mon, 8 Mar 2027, 9pm - 11pm EST

Description

Creating social change isn't just about knowing what needs to change. It's about understanding who has the power to make it happen and how we can influence them to create this change.

Identifying the right decision-makers and understanding what drives them is critical to leading effective campaign strategies. In this skills seminar, we will explore practical tools, frameworks and research techniques to identify and assess campaign targets, understand political and corporate decision makers and uncover the relationships and opportunities that can strengthen your campaign strategy.

LEARNING OUTCOMES

This skills session will provide:

  • Tools and frameworks for power analysis and political opportunity assessment to inform campaign strategy

  • Criteria for identifying key decision-makers to target in campaigns

  • Tips for effective research into:

    • Political decision-makers - what makes them tick, their values, positions, and openness to influence

    • Corporate decision-makers - who has power, who can influence them, and where the money flows

  • Links to helpful data sources to use when doing target research for your advocacy.

DATE AND TIME

The skills seminar will take place on Tuesday, 9 March - 1:00PM to 3:00PM AEDT via Zoom.

COST

This webinar will be a paid session offered at a tiered rate based on organisational size and capacity.

  • $25+GST: Small Nonprofit | Individual – For nonprofits with an annual revenue of less than $500K.

  • $50+GST: Regular Nonprofit – For nonprofits with an annual revenue between $500K and $3 million.

  • $75+GST: Large Nonprofit – For nonprofits with an annual revenue of more than $3 million

  • $100+GST: Full Price – For government, political offices, social enterprises, b-corps and businesses servicing the non-profit sector.

The webinar is offered at no cost to First Nations people, people with disability, people of colour, refugees and people with lived experience seeking asylum and unwaged activists.

ACCESSIBILITY

The session will be run entirely online via Zoom. Please outline any access needs during registration and to enquire about how we can help you participate in the training, please contact us at info@australianprogress.org.au.

Other Information

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