NSW Small Business Month: You're sitting on a story

Find the stories hiding in your business and learn how to turn everyday moments into marketing that feels human, memorable and unmistakably yours

There’s more content being pumped out than ever.

Thanks to AI, plenty of it is starting to sound suspiciously same-same. No wonder we’re scrolling straight past.

A good story can still pull us in. It makes us feel something and shows us how a person thinks, what they notice and what it might be like to work with them.

The good news? Your business is already full of stories. In this practical workshop, I'll (Rebecca Cofrancesco) will help you spot the stories in your business, what to do with them and how to make sure collecting stories is a habit you keep! You’re sitting on a story. Time to get up and tell it.