Are you interested in protecting your ideas but not sure what steps to take? Join IP Australia and SPARK on 6 November for Smart Steps to IP Success, a free webinar designed to guide you through the key stages of understanding and applying intellectual property (IP) protection to your business.

Presented by Keeley Pasfield and Eliza Wilson, this session will feature a practical masterclass followed by a live Q&A where you can ask your questions directly.

What to expect

Master the basics of IP and why it matters for small businesses and startups.
Learn what can be trade marked and how to choose the right class for your brand.
Explore different pathways for protecting your IP, including DIY registration, professional advice, and international filing.
Understand how IP protection works when expanding into overseas markets.
Ask your questions in a live Q&A with IP experts.

Who should attend
Entrepreneurs, small business owners, and creatives at any stage of their IP journey – whether you're just starting out, refining your brand, or planning to expand internationally.

Presenters

Eliza Wilson
Eliza Wilson is a Policy Officer in the Policy and International Affairs team at IP Australia. She brings a strong regional focus and a passion for international cooperation to her work, shaped by her academic background and interest in diplomacy and development across the Indo-Pacific.

Keeley Pasfield
Keeley is an Assistant Director in IP Australia's Public Education team. Keeley began her career as an exercise physiologist in the health sector. During this time, she ran a small business as a sole trader specialising in high performance with track and field athletes, before a career change into Intellectual Property. She has held multiple roles at IP Australia since 2019, working within trade mark examination, people and training, executive support and more recently customer experience.

About IP Australia

IP Australia is the Australian Government agency that administers intellectual property (IP) rights and legislation for patents, trade marks, design rights and plant breeder's rights (PBR).

https://www.ipaustralia.gov.au/

About SPARK

SPARK is a media company, business growth hub and funding platform for smart women who want to grow smarter businesses - together.

https://sparkbusiness.global/

Date: Thursday 6 November

Time: 12:00pm AEDT

Location: Online via Zoom