Snow Show London 2026

The UK's coolest snowsports event returns to Olympia London, Kensington for a special 50th anniversary edition.

The NEW London Snow Show, brought to you by Mountain Trade Network is moving back to its former home at Olympia, Kensington on 17 & 18 October 2026. Olympia was the Show’s home for over 20 years until 2010. With two levels, natural light pouring through the glass dome roof, and a wealth of eateries both inside and outside the hall, Olympia has a very special feel to it.

WHAT CAN YOU EXPECT AT THE SHOW?

New features, interaction and FUN, including:

Alpine Bar with live bands direct from the Alps

Mountain Theatre

Red Bull Hangout

Destinations Theatre

Fashion Show

Family Fun Park

Fitness and Wellness Arena

Equipment and Instruction Theatre

Alpine Stroll

Sustainability Stage

Nordic Experience

Giant Screen

WHO WILL BE THERE?

Look out for famous faces including 4-time Winter Olympian and host of Ski Sunday Chemmy Alcott, Warren Smith of the Warren Smith Ski Academy, current and future stars of Team GB including Dave Ryding, and many more legends from the world of snowsports…

Exhibitors include resorts and regions from across the world alongside the UK’s leading snowsports retailers, best-known tour operators, favourite ski & snowboard equipment brands and the latest snowsports kit and product brands. Everything you need, all in one place, to make your winter the best it's ever been.

2026 Exhibitors and Partners include: Ski Japan, Colorado Tourism, St Anton am Arlberg, Oetztal, Ski Club of Great Britain, Ski Exchange, Georgia Tourism, Crystal, Whistler Blackcomb, IKON pass, Inghams, Baqueira Beret, Hakuba, Snow Camp, Red Bull, Big White, Marmot Basin, 3 Zinnen, Carv, Fall Line Skiing, Cape Smokey Profeet, Solutions4feet, Norway Home of Skiing, Panda Optics, Sunweb and many more