Macquarie University Incubator, Social Impact Inspiring Entrepreneur Series | The story of Seljak Brand

Seljak Brand was co-founded by two sisters who imagine a world without waste. Karina and Samantha Seljak are finding new ways of making and using beautiful things that are regenerative by design. Seljak Brand's award-winning closed loop merino wool blanket is proving how small business can accelerate the transition to a circular economy and design for limiting global warming. Both sisters recently participated in Al Gore’s Climate Reality Training to develop Seljak Brand’s contribution to climate justice.

Samantha Seljak is a social entrepreneur having started multiple community-driven initiatives in Brisbane. Alongside a Bachelors in Business and Journalism, she obtained a Masters in Sustainability Leadership in Sweden in 2017. Samantha has experience in the purpose-driven business space having cut her teeth as the Project Manager at Gilimbaa Indigenous creative agency for three years. She also worked in Sweden as a Digital Marketing Consultant with clients like IKEA and organic skin care company Weleda.