Social Media & Digital Marketing Masterclass 2027

Social Media & Digital Marketing Masterclass

Take your nursery or horticultural business's marketing to the next level!

Want to improve your social media, attract more customers and make your digital marketing more effective without spending hours creating content?

Join GINA for a practical, full day Social Media & Digital Marketing Masterclass, delivered by Leisha Jordan from Black Label Creative.

Designed for nursery owners, retail garden centres, wholesale growers and horticultural businesses, this course will help you develop the skills and confidence to market your business effectively online.

What you'll learn:

Social Media Marketing

• Choosing the right social media platforms for your business

• Creating engaging content, Reels, Stories and carousels

• Using Canva and video editing tools

• Writing captions that encourage engagement and action

• Planning and scheduling content to save time

• Growing your audience and understanding social media insights

• Using AI tools, including ChatGPT, to simplify content creation

Digital Marketing

• Developing a practical digital marketing strategy

• Improving your website, Google visibility and SEO

• Creating marketing campaigns and content calendars

• Using email and SMS marketing to connect with customers

• Understanding paid advertising and boosted posts

• Generating enquiries and turning online interest into sales

• Measuring marketing performance and using AI to work more efficiently

Meet your trainer

Leisha Jordan from Black Label Creative brings over 15 years of experience in digital marketing, social media, branding and content creation. Her practical teaching approach focuses on helping businesses apply what they learn.

Whether you're managing your nursery's marketing yourself or looking to improve your existing skills, you'll leave with practical ideas, useful resources and a clearer understanding of how to make your marketing work for your business.

Places are limited. Register today!