Social Media Smarts: Strategic Content for Community Impact

This practical, hands-on workshop is designed to help community groups and local

organisations make the most of social media. From understanding your audience to

leveraging modern tools like AI, participants will gain clear strategies for building an

online presence that is consistent, engaging, and effective.

-Equip participants with practical tips for managing social media accounts

-Develop an understanding of audience behaviour and platform differences

-Use insights and analytics to inform content strategies

-Learn optimal posting times and scheduling techniques

-Introduce and explore AI tools to streamline the creation of content pillars and

social media calendars