Sonic Exploder: Building an Audio Icon

This free one hour workshop is only open to agencies to attend with a client partner. 

Sonic Branding is the holistic approach to a brand's use of sound, music and voice across several touchpoints. As the average attention span nosedives, brands that want to cut through the barrage of audio-visual messaging, can turn to an effective sonic strategy to reach consumers for both long-term brand building and improving immediate action.

 IAB Audio Council member Ralph van Dijk is a globally renowned audio marketing specialist, having created award winning sonic branding strategies for Canva, ADF, Optus, ANZ, The Australian Open and other successful Australian brands. In this song-exploder style session, he’ll take the audience through the process from brief to implementation, including the sonic steps taken by his colleagues in London to create the now iconic audio logo for TikTok.

 If you or your client has considered creating a distinctive sonic identity for their brand, this session will equip them with the tools they need to embark on the process with confidence.

Spots are limited so register quickly.