Sound Advice: Touring Regional NSW - Publicity Playbook

Generating buzz about your tour through radio, online media, TV and print can be an important part of getting people to come to shows on your tour. Attend this free online session for a run down on how to approach media and what to send them for the best chance of coverage.

Positive Feedback Publicist Rhiannon Cook will lead this session. Rhiannon has worked on successful PR campaigns for artists including Run The Jewels, The Jungle Giants, BANKS, SAFIA, BENEE, Jungle and Confidence Man. She will share insights from her experience working with artists long-term to help them build bigger audiences and sell out larger venues.

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MusicNSW is working across the state to increase contemporary music touring, expand artists and industry networks, and build on existing industry knowledge in regional NSW. As part of our Sound Advice program, we are delivering six workshops to share best practices for touring regional NSW with emerging musicians and industry. These sessions cover topics such as when to tour, budgeting, logistics, approaching venues, marketing and publicity.