Sounding Out 2026

Radiocentre Ireland’s Sounding Out 2026 brings together some of the world's leading marketing thinkers for a morning of fresh ideas, practical insights and new evidence that will challenge how you think about brands, creativity and effectiveness.

Headlining this year's event, Professor Mark Ritson will join live from Australia to share his latest thinking on how brands build profit, trust and long-term growth, before taking questions from the audience in a live Q&A.

The morning will also feature Professor Rachel Kennedy, Associate Director at the Ehrenberg-Bass Institute for Marketing Science, home of the internationally acclaimed How Brands Grow; Mark Little, award-winning journalist, entrepreneur and founder of Storyful; and Sarah McInerney, presenter of RTÉ's Morning Ireland and Prime Time, who will host the event. Additional speakers will be announced in the coming weeks.

In addition to the speaker programme, attendees will be the first to see brand-new research from Radiocentre Ireland, revealing fresh evidence and insights not previously presented. The first 100 attendees will also receive a complimentary copy of How Brands Grow.

Whether you work in marketing, advertising, media or communications, Sounding Out 2026 is your opportunity to hear world-class speakers, discover the latest thinking shaping the future of marketing and connect with colleagues from across Ireland's marketing and media community.