When: 8am Wednesday 29 October
Where: Decidr HQ, Level 20, 347 Kent Street Sydney
Tickets: Free (registration essential)

🥐 About the Event

As Spark Festival celebrates its tenth anniversary—the beating heart of Australia’s startup ecosystem—join Decidr for a breakfast conversation on one of the most hyped and misunderstood topics in tech: artificial intelligence.

AI is reshaping industries, but here’s the uncomfortable truth: 95% of AI pilots fail. Startups are often seduced by the wrong tools—building shiny demos that don’t scale or integrate meaningfully into their businesses.

This session will cut through the noise.

Join David Brudenell, Executive Chair of Decidr, with Spark Festival's Kristy McSweeney and special guests from across Australia’s startup and venture scene, as they unpack:

Why so many AI experiments flop (and what to do differently)
How to move beyond “AI as a feature” toward agentic apps that actually deliver value
What meaningful AI integration looks like in real startup operations

If you’re a founder, investor, or operator wondering how to make AI work for your startup instead of against it, this breakfast is for you. Expect practical insights, honest discussion—and a good coffee to match.

Spaces are limited — register now to secure your seat and be part of Spark’s milestone year.

About Decidr

DecidrOS is the AI operating system built for businesses ready to scale intelligently. It transforms organisations into Agentic Orgs: adaptive, connected and powered by autonomous intelligence to thrive in the agentic networked economy.

About Spark Festival

Spark Festival returns for its 10th year in 2025, once again bringing a wide-ranging program of startup events to NSW from 27 October to 2 November 2025.

Since 2016, Spark has been Australia's largest startup event.

It has connected founders, investors, unis, policymakers and hubs through hundreds of events, building a network of over 40,000 participants and sparking engagement into and across our startup ecosystem.

Spark Festival 2025 is proudly supported by the City of Sydney, Stone & Chalk, Herbert Smith Freehills Kramer, Decidr, Venture Affairs, The PR Counsel and Brilliant Communications.

By registering for this event, you grant full rights to use the images from any photography/video footage for publicity and education purposes. This may include (but is not limited to), the right to use them in their printed and online publicity, coursework presentations, social media and press releases. If you do not wish to be photographed, please inform an event organiser.