Sponsorship Management 101

Having a diversity of income sources, including sponsorship, is critical to the success and sustainability of our community and sporting clubs. The reality is that finding new sponsors, delivering value to them, and retaining those sponsors is not getting any easier. This workshop will give you clear strategies and practical tools to grow and sustain sponsorship revenue to help your Club achieve its goals.

Who should attend:

Board or Committee Members
All Sponsorship Subcommittee Members
Sponsor Manager or Coordinator
Club Manager

What we’ll cover:

The sponsorship environment for SA clubs
Sponsor motivators – why businesses say yes
Mapping what you can offer sponsors so you can package it clearly
Pricing that makes sense – setting realistic sponsorship levels without under-selling or over-reaching
Crafting a clear sponsorship proposal so it’s easy to say yes
What to include in terms and conditions
Delivering on your sponsorship promises – straightforward ways to provide and demonstrate value
Tips for sponsor acquisition
Tips for sponsor retention.

Cost:

Free to all members of the clubs community in SA

Presenter: Brett Gillett, Club Ducks

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