STA x HotelPartner Revenue & Profit Management: The future of profitable hospitality in Scotland

Speakers:

• Marc Crothall MBE, Chief Executive, Scottish Tourism Alliance

• Robert Holland, Managing Director UK & Ireland, HotelPartner Revenue & Profit Management

• Craig Burns, Chairman, Huck Agency

• Stephen Gow, General Manager, The Chester Hotel, Aberdeen

Synopsis:

Scotland’s hospitality and accommodation sector continues to offer significant opportunities, but achieving sustainable growth is becoming increasingly complex. Rising operating costs, visitor levies, shifting traveller behaviour and uneven demand across destinations are putting pressure on profitability making it more important than ever for businesses to focus on the quality, rather than simply the volume, of revenue.

HotelPartner, a trusted market leader in revenue and profit management, is once again partnering with The Scottish Tourism Alliance (STA) to explore how Scotland’s hoteliers and accommodation providers can navigate today’s market, protect their margins and identify new opportunities for growth.

Bringing together industry insight and practical expertise, our speakers will examine how businesses can adapt their pricing and revenue strategies, make smarter use of data and technology, diversify their demand and maximise performance across different seasons, markets and guest segments.

Whether you operate an independent hotel, a luxury property, a budget accommodation business or a self-catering establishment, you’ll gain actionable insights to help you respond to market uncertainty, strengthen commercial performance and build a more resilient, profitable business.

Please note that this webinar will be recorded and shared after the event has taken place. By registering for the event you consent to being recorded.