Start with Strategy! Map Your Video Message! (GSBF 2025)

Not sure where to start with video? This workshop will help you build a clear, intentional video plan based on your goals, not a random list of trends. Walk away with a personalised content map you’ll actually want to use.

Before you worry about lighting or learning TikTok, let’s back up. Video works best when it has purpose. In this workshop, we’ll help you create a personalised video strategy that makes sense for you; your brand, your goals, and your audience.

Led by Zoë from the Video Confidence Coach, this live, virtual session is perfect for small business owners who want to show up online with clarity and confidence (without wasting hours stuck in planning limbo).

What we’ll cover:

• A step-by-step framework to match your goals with the right type of video content

• How to choose a consistent “core message” that supports your personal brand

• A simple method to map your first 3 videos (yes, even if you hate being on camera)

• A done-for-you template to prioritise your next steps and cut through decision overwhelm

This event is designed to help you build a sustainable video plan, not another overcomplicated content calendar. Expect practical advice, a few laughs, and a sense of calm clarity by the end. Whether you're just starting out or feeling stuck, this one's for you.

Tickets are $20, and every cent of profit will go to the Wathaurong Aboriginal Co-operative. It’s a great way to grow your skills while giving back to community.

This event is part of the 2025 Geelong Small Business Festival, proudly delivered by the City of Greater Geelong in partnership with the Geelong Chamber of Commerce.