Starting Your Supermarket Journey

Starting Your Supermarket Journey – NZFIN Workshop
Presented by Traction Consulting

Are you ready to get your product on supermarket shelves? This hands-on workshop is designed for startups and SMEs looking to break into the supermarket and FMCG market in New Zealand.

Led by Robert from Traction Consulting, who brings over 25 years of supermarket and FMCG experience, this workshop will give you practical, actionable insights into navigating the complexities of retail. You’ll learn about:

• The structure of the New Zealand supermarket market

• Routes to market and key considerations for getting your product noticed

• How to validate product opportunities and assess pricing, cost, and supply chain feasibility

• What retailers are really looking for when they consider new products

You’ll explore how to present your product in a way that gives it the best chance of success. Often, entrepreneurs have brilliant products but miss key steps that prevent them from reaching shelves. This workshop will help you avoid common pitfalls and equip you with the knowledge to succeed.

Who should attend:

• Startups and SMEs looking to get their products into supermarkets or other retail outlets

• Entrepreneurs seeking a better understanding of the FMCG market structure and retail processes

• Innovators wanting to validate product opportunities, pricing, and cost structures before going to market

• Anyone aiming to increase their chances of successfully presenting products to retailers

Whether you’re aiming to work with New Zealand’s two major supermarket groups or other retail outlets, you’ll leave with a clear understanding of what it takes to get your product in front of consumers – and keep it there.