Still Believing These? 5 Branding Myths That Quietly Undermine Your Marketing Success - with Rosina Webb

You’ve ticked all the boxes — new logo, polished brand guidelines, bold campaign. But the needle barely moves, and you're left wondering what went wrong. In this session, Rosina will bust five common branding myths that marketers are often sold as best practice — but too often fail to deliver in the real world.

Rosina is the driving force behind Energise Marketing Agency - inspiring individuals, teams, and businesses to grow, compete, and achieve in the B2B space. A sought-after brand marketing expert for medium-to-large B2B businesses, Rosina has worked with many well-known Kiwi companies, ensuring their branding is strong and connecting with target audiences at all times. Known for her bullshit-free nature, Rosina enjoys long-term partnerships with clients that appreciate a straight-to-the-point approach to marketing.

Outside of Energise, she can be found teaching brand strategy with the NZ Marketing Association, mentoring young marketers and ambitious business owners as part of Business Mentors NZ, and judging at the YouTube NZ Marketing Awards. Pre-Energise, Rosina held senior marketing roles within well-known companies, including Sky City, Westfield, Telecom, AUT, and Westpac (all of which honed her BS meter).

Who is her marketing hero?Marketing hero is Seth Godin (of course) for his miracle mix of creativity and strategy and whose daily blogs resonate and guide her most days.

Have your pen and paper at the ready - you’re about to up your marketing game with these insights!

Lock in your spot — it’s going to be a full house.