The Signature Conference Programme

The Signature Conference Programme, taking place from 23-25 February, marks the start of Scottish Tourism Month, bringing together Scotland’s tourism and hospitality industry to celebrate, learn and amplify its collective voice. It is a time to showcase the sector’s importance and recognise the significant contribution it makes to Scotland’s economy, communities and visitor experience.

Scottish Tourism Month also provides an opportunity for industry leaders, businesses and stakeholders to come together to discuss the challenges facing the sector, share ideas and explore solutions that will help businesses survive, thrive and grow sustainably.

This year’s Signature Programme will once again bring together leading voices and experts from across the industry for three days of insightful presentations, engaging panel discussions and valuable networking opportunities with peers from every corner of the sector.

Our popular Exhibitor Hall also returns, offering delegates the opportunity to meet trusted suppliers and industry partners, discover new products and services, and build valuable connections throughout the Signature Conference and Business Breakfast.

Designed to connect, support, empower and inspire, this must-attend programme of events is for everyone who works in, is connected to, or supports Scotland’s tourism and hospitality industry.

The Signature Conference and Reception Drinks

When:
Tuesday 23rd February 2027, 10:30 – 19:00

Where:
Crowne Plaza Hotel, Congress Road, Glasgow, G3 8QT
View on map HERE.

What:
To kickstart Scottish Tourism Month, the flagship event returns for February 2027.

As always, the event will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations, panel sessions and plenty of opportunities to network with all those connected to the industry.

Whether you’re a business owner or manager, supplier, or aspiring leader, this is an unmissable event, with attendees given access to the latest insights, trends and forecasts for travel and hospitality, the economy, and policy.

As always, this event will feature our popular exhibitor hall, with the chance to meet and make connections with trusted suppliers and supporters of the industry. Stay up to date on confirmed exhibitors HERE.

The Signature Business Breakfast

When:
Wednesday 24th February 2027, 08:00 – 10:00

Where:
STA Breakfast will be held at:

Crowne Plaza Hotel, Congress Road, Glasgow, G3 8QT
View on map HERE.

What:
Join us for a morning Business Breakfast at the Crowne Plaza, Glasgow to celebrate Scottish Tourism Month! Connect and catch up with industry peers, and settle in for enlightening stories from our special guest speakers.

How to book:

The Signature Business Breakfast also includes a VIP ticket to SCOTHOT.

Travel & Accommodation

Joining instructions with more information, including how to get to our events, will be shared at least one week before The Signature Conference begins.

Due to Scottish Tourism Month and other sectors hosting events, we anticipate that Glasgow will be particularly busy during this period. Therefore, we advise that you book accommodation as far in advance as possible.

NOTE: Those who register will automatically be registered for a VIP ticket for SCOTHOT.

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