Stone & Chalk Presents: Tested Marketing Tactics with Fiverr

Right now, business owners and entrepreneurs are being forced to reevaluate their strategies and transform the way they have traditionally done business. With the online market becoming saturated, it is important to revitalise your strategy and ensure you are utilising the right tactics to connect with your customers. 

But this all begs the question - where do you start? What resources are available to you now and, how can you take a small budget and get the best return on investment (ROI)?

Join us, as we Livestream into Tel Aviv for an exclusive fireside chat with Gali Arnon, Chief Marketing Officer of Fiverr, an online marketplace for freelancers. After Fiverr’s expansion into ten different countries this year, Gali has a proven track record leading an international marketing strategy. 

In this session, she’ll provide insight into:

• How Fiverr pivoted their marketing strategy to thrive amidst the global pandemic.
• How to determine which marketing channels to utilise and when. 
• How to personalise your approach for a better customer experience. 
• How to localise marketing efforts and take into consideration cultural differences. 

About the Speaker

Gali Arnon has served as the Chief Marketing Officer for Fiverr since October 2017. Prior to joining them, Ms. Arnon served as Chief Executive Officer of Brightcom Group Ltd, a digital marketing and publicly traded company in India, from 2015 to 2017. Between 2014 and 2015, Ms. Arnon was Senior Vice President of Marketing and Operations at SimilarWeb Ltd., a web analytics company. Prior to that, she served in multiple Vice President roles at 888 Holdings Plc, an online gaming platform and publicly traded company in London, from 2009 to 2014. Ms. Arnon holds a B.A. and M.B.A. from Tel Aviv University in Israel.

About the Moderator 

Cheryl Mack is the National Head of Community & Comms at Stone & Chalk, an Impact Network catalysing commercial success for Founders in emerging tech sectors. Prior to this, she was the CEO of StartCon, which she built from the ground up into an international events & entertainment company.

About Fiverr

Fiverr’s mission is to change how the world works together. For over 10 years, the Fiverr platform has been at the forefront of the future of work connecting businesses of all sizes with skilled freelancers offering Fiverrcategories, across 8 verticals including graphic design, digital marketing, programming, video and animation. In the twelve months ended September 30, 2020, over 3 million customers bought a wide range of services from freelancers across more than 160 countries.