Studio Sessions - Brand Strategy Workshop
Description
Build the brand your fans will love… in half a day.
Most businesses put their brand on the backburner until it becomes a problem. The messaging isn't clear. The team doesn't know what the business stands for. The wrong customers keep showing up.
That's not a design problem. It's a brand foundation problem.
Studio Sessions is a half-day brand strategy workshop where you build eight core brand elements in one morning — and leave with real work done.
What you'll build
Purpose — the real reason this business exists
Vision — where you're headed
Mission — what you do, for who, and how
Values — your non-negotiables
Target Audience — the person who already wants what you offer
Brand Character — your brand as a personality
Brand Voice — how this brand sounds
Positioning — why people should be choosing you
This workshop is for you if
You're a startup, small business owner, founder, or marketing lead who wants to get the brand foundation right — without spending thousands on a consultant.
How the day runs
- 9:00 am
Welcome and introductions
Get settled, meet the room, and understand how the morning works. We'll cover what you're building, why the order matters, and what to expect.
- 9:25 am
Block 1: Purpose, Vision, Mission, Values
Purpose, Vision, Mission, Values. The hardest questions first — why this business exists, where it's going, and what it will never compromise on. Most businesses have never written this down properly. You will.
- 11:00 am
Break (brunch)
Brunch is on us. Step away from the work, talk to the room, and come back ready for the afternoon.
- 11:30 am
Block 2: Target Audience, Brand Character
Target Audience and Brand Character. Who your brand is actually built for — not just demographics, but what they believe, what they're frustrated by, and why they'd choose you. Then we build your brand as a personality.
- 12:05 pm
Block 3: Brand Voice, Positioning
Brand Voice and Positioning. How your brand sounds in the wild — and the one thing that makes you the obvious choice over the alternatives. The two elements that make your marketing actually work.
- 1:00 pm
Bringing it together
You've built eight elements. Now we pull them into a two-line brand statement — the clearest expression of what your business is and who it's for.
- 1:30 pm
Close
You leave with a completed workbook and everything you built today is yours to use from tomorrow.
FAQs
- Is this only for sports businesses?
No. The Brand Elements framework works for any business with something worth building. Sports is where I come from, it’s proof the method works in high-emotion, fan-driven environments. But the workshop is for anyone who wants to build a brand their people will love.
- What if I'm just starting out?
This workshop is one of the best things you can do early. Getting the foundation right at the start saves you from years of inconsistency and rebrands. It gives you something that will continue to evolve and grow as your business does.
- What if I've already got a brand strategy?
You’ll either validate what you have or find the gaps. Either way, the session is worth the morning.
- What do I need to bring?
Nothing. Workbook is provided. Just bring an open mind and enough honesty to tell the truth about where your brand actually is right now.
- How many people are in the room?
Maximum 20. It’s intentionally small so there’s space for real conversation, not just note-taking.
- What if I can't make it?
There will be more workshops planned for 2027, you can sign up to the waitlist to be first to know.
- Will there be another one?
Yes more workshops are planned for 2027 covering this foundations workshop and more.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
