StudioLive: Maximising Marketing Budget & Getting The Most From Your Agency Spend
Event description
In 2022, companies dedicated an average of 8.7% of their total revenue to their marketing bugdet (marking a substantial growth of over 5% since 2011).
But how are they spending their budgets to get the most ROI?
Join us for an open & candid conversation about this behind closed doors - where you'll learn from highly reputable senior marketing leaders about their secrets to spending for success.
Expect actionable insights on:
- Ruthless prioritisation
- Optimising agency spend & tips on how you approach working with agencies
- Insights on when to go in-house & how to approach upskilling your own team to minimise external spend
- Measurement (the what, why and how of determining ROI)
- New technologies & how to use them in line with your budget
You’ll walk away feeling confident about how to approach your marketing budget for 2024
*NB - this event is specifically designed for Digital, Innovation & Marketing Leaders in big brands.
If you are an agency leader or freelancer, please note that we have other events that are better suited to you and we may revoke your registration to this event for that reason.