Summer Sales Playbook // Beachport

Summer Sales Playbook: A Social Media Workshop

This hands-on session empowers local business owners to create compelling content that drives holiday and summer sales. The focus is on clarity, collaboration, and translating ideas into practical marketing action.

Facilitated by Ashlee Kalantarian - a designer and founder of A’EL ESTE, drawing on years of experience in creative business leadership and brand development.

What You’ll Experience

• Actionable seasonal marketing strategies, including offer creation and scroll-stopping content tailored to your brand voice.

• Mixture of individual exercises, group brainstorming, and inspirational prompts to spark new ideas.

Key Activities

• Clarify your brand personality and tone, for stronger messaging

• Brainstorm festive/summer bundles and "giftable" offers for your customers

• Explore local marketing strategies for increased visibility, both online and offline

• Learn simple, sustainable content planning and batching techniques

• Take part in a team-based content creation challenge

• Draft a ready-to-use social media post using insights from the workshop

What’s Included

• Take-home workbook for continued learning

• Access to an exclusive post-event Facebook group for support and sharing ideas

Workshop Overview

• Interactive, hands-on format (no lectures)

• Designed to build clarity and confidence

• Practical exercises with group collaboration

• Dedicated time for networking and idea exchange

• Light nibbles served during networking time