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Summerfruit End-Of-Season Webinars

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Description

Join us online in May to round off the summerfruit 2026 harvest season!

MAY 11 | EXPORT 101 | CHARLOTTE BRUNT, SUMMERFRUIT AUSTRALIA | 2PM AEST

This webinar is designed for growers who are interested in exporting in the future. Charlotte will go over the basics of exporting fruit, including types of markets and what is required for entry. Yemee Fernandes from Four Pillars trading will also go over opportunities in the Indian Market, an under-utilised market, particularly by WA growers.

MAY 18 | MEET YOUR BIOSECURITY OFFICER | CALEB VAN BEYNEN, CHERRY GROWERS AUSTRALIA | 12PM AEST

Caleb Van Beynen is the new biosecurity officer for both Cherries and Summerfruit as a part of the project Biosecurity support for the summerfruit and cherry industries (MT24010) . He will go over his role, the plan for the project for the coming months and answer any questions on current concerns of biosecurity.

MAY 25 | SUMMERFRUIT SHELF LIFE CALCULATOR | ANDREW MACNISH, NSW DPRID | 12PM AEST

As a part of Serviced Supply Chains II project (AM21000), a fruit shelf-life calculator was produced to enable growers to predict the quality of their fruit out of storage. Available exclusively to industry on the Summerfruit Australia Website, Andrew will go over how to use the calculator, and how to best utilise the calculator as a part of your supply chain process

JUNE 1 | 2025/26 SEASON CONSUMER INSIGHTS | GEORGIA HAENKE, HORT INNOVATION | 12PM AEST

Georgia will cover off key take aways from the summerfruit retail program for the 2025/26 season. There will be key insights on how fruit was performing in store.

JUNE 9 | TRACEABILITY & TRUST | ROBIN ROBERTS, GRIFFITH UNIVERSITY | 3PM AEST

Join Dr Robin E. Roberts, Associate Professor of Agribusiness at Griffith University, alongside an expert research team to present the final findings from the project on ‘Advancing traceability in Australian agrifood exports to Southeast Asia.’

Drawing on large-scale consumer experiments and real-market studies in Vietnam, this research provides evidence on how traceability systems, communication strategies, and digital verification tools influence consumer trust, product valuation, and willingness to pay for premium seafood and horticulture products.

The webinar will share practical insights for exporters, industry stakeholders, and policymakers on how traceability can move beyond compliance to become a driver of market differentiation, price premiums, and stronger export performance.

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