The expectation that organisations have data about how people experience their services has soared – staff, volunteers, students, customers, patients, residents, families… the list goes on.

There is something valuable to learn from everyone who interacts with your processes, so if you’re not seeking this information, or if you’re not getting it right, then your organisation is missing the opportunity to know itself better and all the benefit that comes with that.

Surveys draw on the experiences and knowledge of people who use and know your services. It gives you insight into strengths, problems, weaknesses you might not have known were there – and that gives you the chance to fix them, creating a better service, better experience and better results from your system.

My Survey Writing masterclass will teach you to maximise your number of responses, get helpful data you actually need and in a format you can use easily, so you can use it to improve, rather than just tick a box.

I’ve been teaching health and education professionals to improve their survey practices and using voice of customer data to inform process improvement, for over a decade. Recently, I got this lovely feedback from a senior specialist teacher: “Amy’s advice on improving a staff survey led to gathering a lot more responses than in the past. I now have specific information about the barriers to accessing course content.”