Sustainable Event Planning - A beginner's guide

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Potential customers and employees alike are making decisions about the companies they'll buy from and work for based on their ESG credentials.

From a communication perspective, we're often in the business of creating messages that speak about sustainability issues and practices. But how often do we apply those practices to our own events?

Imagine if you could talk about the sustainability principles embedded in your town halls, annual general meetings, and conferences? That not only did you not create more harm through your events, but perhaps even left a great legacy behind for communities? There's no better proof point of a corporate communicator who genuinely and authentically lives the sustainability measures we preach!

That's why we've asked Serena Pacifico, sustainability crusader and event planner extraordinaire, to share her insights on sustainable event management.

What you'll learn

In this webinar, learn the 101 knowledge and practical tips to host events that positively impact people and the planet! Here's what we'll cover:

• Understanding Sustainability fundamentals applied to events
• Eco-friendly event design
• What does a sustainable event look like? A case study

This workshop is perfect for those who are new to sustainable event planning, CSR or ESG, giving you the tools and inspiration to create memorable events that align with your commitment to a sustainable future. Let's combine passion with eco-conscious event planning!

About the speaker

Meet Serena Pacifico, a dynamic entrepreneur hailing from Italy, whose journey began at 19. With 15 years of international experience, she is a creative events producer and marketing consultant. Serena specialises in transforming events into platforms for sustainability and guiding visionary enterprises to shine in the marketplace. Her portfolio includes multinational corporations, government bodies, and NGOs, showcasing her ability to create impactful and innovative projects. Serena's work goes beyond delivering results; it's about fostering lasting change and a better future for all.