Target Audience Profiling Masterclass

Overview:
Marketing only works when you truly understand who you’re speaking to. This masterclass equips you with the tools to identify your ideal audience, build detailed personas, and uncover the insights that matter most. You’ll also learn how to test and refine your messaging so that every word, offer, and campaign is backed by data.

Who This Is For:

• Entrepreneurs struggling to connect with the right audience

• Startups wanting to test and validate messaging quickly and affordably

• Marketers looking to improve audience research and segmentation skills

• Any business owner who wants to reduce wasted effort and spend in marketing

Content Outline:

• Why “everyone” is not your audience, and how to get smarter at profiling niche

• Building rich audience personas (beyond age & gender)

• Tools for researching audience behaviors, language, and pain points

• How to test messaging across channels (paid, organic, social, surveys)

• A/B testing: copy, offers, formats

• Interpreting results & iterating fast