The 3 Secrets to Effortless Storytelling

The 3 Secrets to Effortless Marketing Storytelling

Host: Luke Faccini, Brand Storyteller at Sponge

[Updated] Date: Thurs Dec 14th 21st 12:30pm - 1:30pm Brisbane Time

One of the biggest challenges marketers have faced in 2023 has been meaningfully connecting with our audiences. And with all the competition for attention, we have only milliseconds to capture attention and resonate, or our marketing misses the mark. 

You only have to glance at your inbox to see all the shallow Black Friday marketing that is going on. This desparate discounting teaches customers to devalue our products.

Of course there is a better way!  Marketing is storytelling and there are 3 secrets to effortless storytelling. Let’s get the first secret on the table right now: knowing your effortless audience! When you do, you can tell a story that truly resonates and compels action.

A big problem today is that commonly taught practices of developing buyer personas or avatars, simply don’t work. Heck we’ve been guilty of this in the past too.The catch is, until businesses learn the right way, marketing storytelling will continue to be hit and miss.

Join us for this lunch and learn to discover the 3 secrets to Effortless Storytelling, and a simple framework you can use to escape the stress of marketing ROI so you can focus on creating impact.

With these secrets you will be able to:

• Confidently validate your marketing might and ignite fresh possibilities
• Grow your sales with more of the right kind of customers
• Generate a predictable marketing ROI you can dial up as you like.

Join us for this session and round out your year with some purposeful marketing inspiration on how to storytell your way to success in 2024.

Your Host

Luke Faccini is the founder and Chief Brand Storyteller of a branding agency called Sponge, that specialises in helping the next generation of business owners rebrand with purpose. He was born and raised in Sydney, and now lives in Brisbane.

Since starting his professional brand design journey in 1999, he has helped thousands of people put their brands on the map. He foolheartedly started Sponge right out of college and has learned what it takes to grow a business.

While beginning as a trained graphic designer, the entrepreneurial leap took him on a path of transformation. He experienced firsthand the impact that purpose and values have in business, and the connection to brand story.

Having had a purpose moment that transformed his outlook on business, Luke evolved Sponge massively! This led to Sponge being B Corp certified in Jan 2017. Luke is a firm believer that business can and should be a force for good. His purpose is to “Help all brands be good for the world.” By all means necessary! Including a book, online programs, and by helping to grow the GoodNorth good business community.

Sponge is a full service branding agency with a digital tilt, founded in 2001. Headquartered in Brisbane, they have a small but mighty remote team of 9, serving clients across the globe, from Tasmania to Estonia. Luke and his team specialise in helping next generation business owners rebrand with purpose, focusing on positive social and environmental impact, as well as a healthy profit.