The 3-Step Formula to a Product Story that Sells

Most founders and product teams obsess over refining their product—adding features, tweaking UX, making incremental improvements—while struggling to explain why anyone should care.

The problem? A great product doesn’t sell itself. A great story does.

Customers don’t buy features. They buy what those features mean for them. Investors don’t just back numbers. They back a vision they believe in. If your product story isn’t clear, compelling, and memorable, you’re leaving money—and momentum—on the table.

This workshop is for you if…

• You have a great product but struggle to explain it in a way that resonates.
• You keep hearing "I don’t quite get it” when you talk about what you do.
• You know storytelling is important, but you don’t know how to apply it to your product.

What we’ll cover:

In this 90-minute session, I’ll take you through a practical 3-step framework to craft a product story that:

• Speaks directly to the right audience at the right time
• Positions your product as the solution to a bigger problem
• Helps you communicate clearly and persuasively without over-explaining

This is a hands-on session—not just theory. You’ll work on your own product story in real time and leave with something you can actually use in pitches, websites, and marketing.

If your product isn’t selling itself, your story needs to do the work. Let’s get it right.

FAQs:

1. Who is this workshop for?
This workshop is designed for founders, product teams, and marketers who want to make their product story clearer, more compelling, and more effective in driving sales, investment, and engagement. If you struggle to explain what your product does in a way that instantly connects, this is for you.

2. Can this work for services too?
Yes! While the focus is on product storytelling, the same principles apply to services. Whether you're selling software, a physical product, or a service, a strong story helps your audience understand why they need it and why they should choose you.

3. Do I need to have a fully developed product to benefit from this?
No. Whether you’re in the idea stage, early launch, or scaling phase, crafting a strong product story will help you refine your positioning, attract the right customers, and communicate your value clearly.

4. Will this be theoretical, or will I leave with something actionable?
This isn’t just theory—you’ll be working on your own product story during the session. By the end, you’ll have a practical, 3-step framework you can immediately apply to your website, pitch, and sales conversations.

5. What if I already have a product story?
If your messaging is already working well, this workshop will help you refine and strengthen it further. If you're unsure whether your story is landing, this is a chance to test and improve it.

6. How interactive is the session?
This is a hands-on workshop, not a lecture. You’ll be guided through exercises designed to clarify your message and make it resonate with your audience.

7. Will there be a recording?
If you're unable to attend live, we may provide a recording for registered participants, but the real value comes from working on your product story in real time with feedback and guidance.

8. What’s the next step after this workshop?
You'll leave with a structured framework and next steps to refine and implement your product story. If you need more guidance afterward, I offer coaching and training programs to help bring your messaging to life.