Overview

2026 success starts before the Christmas break - not after it.

While most leaders wind down toward Christmas, the most strategic are winding up - using the November/December Advantage to sharpen focus, align their teams, and design a clear plan for the year ahead.

In a business landscape transformed by AI, leadership has never mattered more. The pace of change is accelerating across every area of marketing - from strategy and creativity to customer experience, media, and measurement. AI is rewriting how brands connect, how teams operate, and how leaders make decisions.

The AI Advantage is a one-day, executive-level workshop designed to help senior marketing and business leaders lead with confidence in this new era - combining human intelligence with artificial intelligence to create clarity, performance, and purpose at scale.

Drawing on insights from the AI-Ready Executive Education Program and ACAM’s Marketing Team of the Future whitepaper, this immersive day blends leadership foresight, team design, and AI readiness into one high-impact strategic experience. You’ll explore the latest AI trends, learn how they’re transforming marketing, and gain practical tools to lead change with confidence and intent.

What You’ll Gain

By the end of the day, you’ll walk away with:

A 2026 Leadership Blueprint - a strategic plan aligning your priorities, goals, and growth opportunities in an AI-driven world.
A Team of the Future Map - clarity on the structures, skills, and mindsets your team needs to thrive with AI.
A 30-Day AI Power Move - a bold, actionable initiative to apply AI for impact in early 2026.
Neuroscience-backed leadership tools - frameworks to sustain clarity, creativity, and performance through rapid change.
Executive confidence - a deeper understanding of AI’s impact and how to lead transformation across your organisation.

What We’ll Cover

The five forces shaping marketing and business leadership in 2026.
Global and local AI trends transforming marketing, media, and customer engagement.
How to lead AI adoption with confidence - from pilot to scale.
The Marketing Team of the Future framework - what Australia’s most adaptive teams are doing differently.
The neuroscience of high-performance leadership - managing focus, energy, and mindset in times of change.
A guided Strategic Planning Lab - build your 2026 blueprint and 30-day execution sprint.

Why It Matters

ACAM’s national benchmarking reveals that only 8% of Australian marketing teams are AI-advanced, while nearly half remain at the beginner stage. Meanwhile, the AI-Ready Executive Education Program found that 70% of digital transformations fail when not led from the top - the technology is advancing faster than leadership capability.

This workshop bridges that gap. You’ll gain the insights, frameworks, and confidence Australia’s most progressive CMOs and business leaders use to build adaptive, AI-enabled organisations and high-performing teams.

Who It’s For

This exclusive workshop is for leaders ready to design what’s next.
Ideal for:

CMOs, Marketing, CX, and Digital Executives
Business leaders driving transformation and growth
Senior professionals preparing their teams for an AI-accelerated 2026

Details

Melbourne: Wednesday 3 December 2025 - Louise Cummins & Kathryn Illy
Time: 10:00am - 4:00pm (includes premium catering)
Investment: $1,499 per person

Why Attend

This is not another conference or panel - it’s a high-performance leadership reset.

You’ll gain:

Deep insight into how AI is reshaping marketing and leadership.
Strategic clarity for 2026 backed by real data, tools, and frameworks.
Confidence to lead transformation without losing your team’s creativity or humanity.
A renewed sense of purpose and direction as you enter the new year.

Momentum is built before January - not after.
Join a select group of peers designing the next chapter of marketing, leadership, and growth.

This is designed as a rountable style training so numbers are strictly limited.