The Amazon Australia start-up story; innovating Amazon's playbook for the Australian market to build a customer obsessed growth machine

Embracing the LEAN startup mentality of rapid experimentation, learning, and adaptation, Robert Bruce and the team were able to move at pace, drawing on the wealth of Amazon's legacy and proven strategies to seamlessly transition from concept to launch while injecting an Australian flavour.

Robert is an innovative and agile Global business leader and a lean transformation specialist with extensive experience in a number of industries including consumer goods retail, technology. Supply chain, manufacturing, aerospace and automotive.

Robert is obsessive about creating a frictionless customer experience from the digital through to the physical and building high-performance cultures. Robert headed up the digital/physical entry of Amazon and Vistaprint (Cimpress) into Australia.

Robert is a Co-founder of Whitewater TX, a global leader in large scale transformation and business reinvention.

Robert is also supporting the development of Operational Excellence on the BoD of Lean Enterprise Australia as a Lean Coach.