The Analogue Renaissance - a live online workshop

Something has shifted in how people relate to brands - and if you lead a purpose-driven organisation, it's shifting in your favour.

After a decade of being told to post more, automate more, and chase reach at all costs, audiences are quietly tuning out the noise. They're craving the real, the tangible, and the story they can actually carry.

For purpose-led brands, this is our moment.

The Analogue Renaissance is a free one-hour online workshop for purpose-led founders, communicators, and brand leads - and it's built around one central idea: you already have what it takes to win in this cultural moment. The work is learning how to make it visible.

In the session, we'll cover:

• The cultural shift that's creating a structural advantage for impact brands right now - and why "authentic" is now the most important word in marketing (and the most abused).

• The Three-Part Story Test - a framework for knowing whether your brand story is doing its job: understood without effort, related to without translation, and passed on without prompting.

• From story to strategy - what it looks like to build a content presence around real things, told well, in a way that doesn't depend on any algorithm staying kind to you.

And we'll be doing something a bit unusual: running a live story audit in the room. If you'd like your brand's current story tested against the framework - with our expert team and Mel, in real time - bring it.