The art of the ask: Creating donations forms that convert

In today’s digital age, having streamlined and user-friendly donation forms is essential for maximising contributions and enhancingdonor experience.

In this session, we’ll share real-life examples and case studies that illustrate the importance of well-designed donation forms to maximise conversions.

We’ll discuss best practices for online forms, including intuitive layouts, clear calls to actionandmobile responsiveness.

For offline donations, we’ll explore effective strategies for creating printable forms that capture essential donor information while maintaining simplicity and clarity. You’ll gain tips on how to integrate these forms with your overall fundraising strategy, making it easy for donors to contribute, whether they’re engaged digitally or prefer traditional methods