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    The Bloody Big Drinks Summit

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    Event description

    It’s been a bloody hard time for everyone of late. So it’s time for the Bloody Big Drinks Summit, a new online event for the drinks industry, offering insights, advice and inspiration for everyone involved in the sector – from producers and marketers to retailers and bartenders.

    That’s a big audience so that’s why it’s a big Summit – with hours of content featuring industry experts from Australia and abroad. We dive deep into the major categories of beers, wines and spirits but also give specific focus to key topics such as innovation and trends; sales and marketing; and people and culture. Plus we have plenty of content for retailers and venue operators.

    The program continues to evolve but here are some highlights:


    Sessions on RETAILING include:

    • Retailer & Pricing Insights – Data Intelligence And Analytics Solutions For Liquor Retailers To Help Grow Margin And Profitability – Invigor
    • Post Pandemic Planning - John Carmody - Liquor Legends, Chris Baddock - ALM, Chris O'Brien - Liquor Barons
    • Shaping the Future of Liquor Retail - Tegan Clemow, Monique Strand, Sharni Wise-Fenton and Michael Waters
    • The Off Premise Liquor Industry’s Ongoing Love Affair with Promotions – Exceedra
    • The Rise of Retail Media – Missy Anderson , The Pistol
    • Beyond e-commerce: The new retail – Norrelle Goldring and Jane Lattimore, Ipsos

    Sessions on BEER & BREWING include:

    • How Craft Brewers Can Improve Beer Quality By Managing Hop Creep And Hop Burn – Denis Martin, Denmark
    • How to Service the Gluten Free Community – Richard Jeffares, Two Bays Brewing
    • Brewery Automation – Neal Cameron, Brewtique
    • Independent Beer: It’s Everyday Life – Kylie Lethbridge, IBA
    • Beer Faults and How to Fix Them – Tina Panoutsos, Asahi/CUB
    • The Future of Brewing is Sustainable and Tastes Amazing! – Gary Tickle, Sustainable Beverage Technologies, USA

    Sessions on SPIRITS & DISTILLING include:

    • Democratising Scotch – Tim Philips-Johannson, Diageo
    • Gin Distillation for Geeks – Ben Leggett, Elemental Distillers, New Zealand
    • Unicorn Barrels and How We Hunt Them – Sebastian Reaburn, Top Shelf International
    • The Four Pillars Story - How To Go From An Idea To A Global Gin Powerhouse – Stuart Gregor, Four Pillars
    • Creating a Global Spirits Brand While Maintaining Your Sustainability – Tom Warner, Warner’s Distillery, UK

    Sessions on WINE & WINEMAKING include:

    • The UK Wine Market: Opportunities And Challenges For Australasian Wines - Richard Siddle, The Buyer, UK
    • Low Intervention Wines – Tessa Brown, VS&B
    • Calabria Family Wines & McWilliam’s – Andrew Calabria
    • Australia and Champagne: Good Times, Hard Times And Everything In Between – John Noble, Champagne Bureau Australia
    • Plus sessions from Brown Family Wine Group, De Bortoli and Wine Australia

    Sessions on SALES, MARKETING, TRENDS & INNOVATION include:

    • The Rise Of Hard Seltzers And The Associated Impact On Other Liquor Categories – Laurie Wespes, Snooper
    • AR and Drinks Packaging - Dave Chaffey, Third Aurora
    • The Importance of On-Premise and Insights from the NZ Market – Adrian Wills, Trickle
    • Empowering Women in the Workplace – Women of Hospitality
    • Online Partner Retailers: Under-Utilised And Cost-Effective Marketing Channels To Improve Brand Discoverability – Oliver Maruda, The Whisky List
    • Door-To-Pour - The New Frontier In Packaging – Simon Back, Macher
    • A Consumer Perspective Of The Australian On Premise – Graeme Loudon, CGA Strategy
    • Building An Engaging Social Media Campaign - Claire Stevens from Crunchy Social
    • How Technology Is Impacting The Shopper, Shelf And Space – Stephen Wilson, Strikeforce

    Sessions on VENUE OPERATIONS include:

    • 20 Pillar Approach to Bar Consulting – Jason Williams, Proof & Company
    • The Future Of Hospo: How Will Technology Change And Improve The Industry? – Stevan Premutico, me&u
    • The Role of the Water Sommelier – Candice Jansen van Rensburg
    • Building A New Distillery, Bar And Gin Brand (During Lockdown) – Barrelhouse Group
    • Trends In The Pub Property Market - John Musca from JLL

    And there’s so much more!

    How It Works

    Content will be a mix of pre-recorded sessions and live discussions. All recorded content can be accessed via a special page on The Shout website.  For more information regarding the sessions and speakers visit:

    Please note discount codes are only applicable to the All Access Pass.

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    Tickets for good, not greed Humanitix donates 100% of profits from booking fees to charity

    Refund policy

    Cancellation and refund requests must be received in writing to and eligibility for a refund will be based on the following criteria: - Requests received 14 business days prior to the event are entitled to a full refund. - Requests received 7-13 business days prior to the event are entitled to a 50% refund. - Requests received less than 7 business days prior to an event shall not be entitled to a refund or credit note however a substitute attendee may be accepted at the discretion of the organiser.