The Branding Tool Kit Master Class Series
Event description
How to build your brand with Libby from Adlib Creative
This series of 6 x two-hour sessions is a must for anyone starting out in business or wishing to rebrand.
Branding is what makes your business memorable. It's what your client sees and feels, and it goes way beyond just your logo. When we talk about branding, we're talking about the entire customer experience... that includes everything from your logo to your website and social media to the way you answer the phone and interact with customers.
If done well, brand building will easily and effectively give your target audience a sense of what your business is about.
Hunter Futurepreneurs is proud to partner with Libby Arnold from Adlib Creative who will enlighten you throughout this 6-part workshop series.
Session details (We highly recommend you secure your place for each session)
Workshop 1 Clarity: February 2nd, 10am - 12pm
- What branding is
- Difference between branding and marketing
- Build your brand strategy – 7 Key Steps
Workshop 2 Your Brand Personality (Part 1): February 9th, 10am - 12pm
- What is a brand voice
- How to find your brand voice
- How to use your strategy to create a brand
- Brand Archetypes - the heartbeat of your brand - building your authenticity
Workshop 3 Your Brand Personality (Part 2): February 16th, 10am - 12pm
- How Imagery impacts your brand
- How to pick photos and illustrations to suit your brand
- How to combine your brand personality and strategy to create a logo/brand
Workshop 4 Connecting (Part 1): February 23rd, 10am - 12pm
- What touchpoints exist and picking the right one for you
- The different content types
- How to create a content plan
- Basics of the customer Journey
Workshop 5: Connection (Part 2): March 2nd, 10am - 12pm
- What time you should be posting
- How to find content that your audience wants
- Implementing your branding to posts
- What platforms you should be on
- Types of content for social media
Workshop 6: Connection (Part 3): March 9th, 10am - 12pm
- Why you should have a website
- Website essentials
- Applying your branding to your website
- Mobile vs Web version
About the presenter
Libby is the founder of Adlib Creative and has been working as a freelance graphic designer for over 4 years. She has worked on branding and websites for small businesses in health, wellbeing, and education, helping them stand out from the crowd with bright, bold designs that are accessible.
To find out more about Libby and Adlib Creative, visit her website
https://www.adlibcreative.com....
Who Is This Program For?
Start-ups, entrepreneurs, contractors, freelancers, micro/small business owners who are DIY-ing their brand.