The Business Case for Better Data

Food and beverage businesses are under pressure to deliver more with less—from rising input costs and climate volatility to tightening regulations and retailer demands. But the real opportunity lies in the data already at your fingertips.

Join Calyx and Phantm as we show how connecting ingredient and packaging data unlocks powerful commercial value: lowering the cost of goods, derisking supply chains, and preparing your business for what’s next.

What You’ll Learn

✅ Where hidden costs and risks lie across ingredients and packaging
✅ How high-definition data drives smarter sourcing and reformulation decisions
✅ What retailers and regulators expect—and how to stay ahead
✅ Real case studies of cost, carbon, and compliance wins

Speakers

Lauren Branson, CEO & Founder, Calyx
Edward Whitehead, Head of Strategy, Phantm
Moderator: Kaitlin Harasym, Head of Growth & Engagement, Phantm

Meet the speakers:

Lauren Branson

CEO & Founder, Calyx

Lauren Branson is the founder and CEO of Calyx — the data intelligence company transforming how the food and beverage industry navigates sustainability, risk, and growth. With a background in biodiversity science and supply chain strategy, Lauren leads a team delivering high-definition sustainability data that powers smarter sourcing, lower costs, and regulatory confidence for some of the world’s most ambitious food brands.

Under her leadership, Calyx has become a go-to partner for global retailers, manufacturers, and food service groups seeking to future-proof their supply chains. A current participant in the PepsiCo Greenhouse Accelerator, Lauren brings deep expertise in carbon, water, biodiversity, and compliance — and a relentless focus on turning sustainability into a commercial advantage.

Edward Whitehead

Head of Strategy, Phantm

A specialist in soft plastics, circular economy, and the need for better alternatives, Ed built and sold a leading soft plastics business in the UK before relocating to Australia in 2019. Since joining Phantm in 2023, he’s helped brands like MECCA, Thankyou Group, Amazon, David Jones, and Starbucks turn complex packaging challenges into real business advantages. His expertise in materials, compliance, packaging data and sustainability strategy makes him the perfect guide to help you get the most out of your packaging data.