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Event description


Friday July 16th 2021 10:00 AM - 12:00 PM

What is commercialisation?

A move from the lab into the market.

Think of commercialisation as a process of introducing a new product or production method into commerce making it available on the market. Especially entry into the mass market.

The product launch of a new product is the final stage of new product development. At this stage advertising, sales promotion, and other marketing efforts encourage commercial adoption fo the product or method.

A profound understanding 

Want more revenue?

What if you had: 

  • An approach to commercialisation that enabled you to know the product, customer, value proposition and your approach to marketing and sales?
  • A method and strategy to start seeing the opportunities where you're under-delivering or totally missing the mark!

All of this is possible and more! 

What you get

The Commercialisation Workshop is a set of 8 online guided activities, designed to investigate into how you plan to commercialise your product or service. It’s one deep strategically designed conversation with you, your team and your customer. A conversation of discovery, contemplation, improvement and decision-making.

    • Create a business model canvas overview
    • Frame the product
    • Declare the target audience
    • Identify the value proposition
    • Decide on the business model
    • Furnish the promotion strategy
    • Circumvent a sales plan
    • Concrete in the sales forecast

Why choose us?

At Design Moshpit we have deep industry experience at successfully crafting meaningful conversations for teams of 3-60.  We are industry leaders in designing conversations for organisations and their big, hairy, audacious challenges. The Commercialisation Workshop design itself, is at the forefront of technological innovation using the latest bleeding-edge digital design methodologies (design thinking and user experience design) to design not one, but a program of world-class workshops. 

The Commercialisation Workshop is one. 

The workshop is run live in an online space using the video/audio conferencing tool Zoom, and the best online whiteboard tool Miro. All you need is a power source, a computer and internet connection. And of course your work is yours to keep - view, review and rework your content 24/7 anywhere, anytime, anyplace using the free cloud-based industry tool Miro. 

Simple. Clean. Easy.

This is your time

The time for you to help yourself and your business is NOW!!!

This is about you. Don’t wait.

The Commercialisation Workshop will redefine what matters most to the business and your customer so you can accelerate into the future.


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The Facilitator

Bernard Schokman, Design Thinker and Founder of Design Moshpit, has worked in numerous digital roles across large corporations, medium sized businesses and startup organisations. In 2007 he started his move into a career deep in Design - Product Design, Service Design, Digital User Experience (UX) Design, Design Thinking and Workshop Design. 

Having reinvented himself on numerous occasions he wanted to create something tangible to help himself (and others) do the same. He has authored an industry design book "UX Like a BOSS" and co-authored "Design Thinking Moderator" with Sean McGuire - Design Thinker at Microsoft. He has also provided design mentoring for various organisations across Australia while lecturing in Design Management at Victoria University. 

At heart, Bernard is a father of three, a compliment to one amazing woman, loves learning, surfing and has an insatiable appetite for deep conversation with anyone. 

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    Refund policy

    Refunds are available up to 14 days prior to the event