The Content Club - Newcastle

Stop planning to make content. Come and actually make it.

If your camera roll is full but somehow you still have nothing to post for your business, The Content Club is for you.

The Content Club by You’re Welcome Co. is a relaxed, hands-on content creation session designed for service-based business owners who manage their own social media.

This isn't a workshop where you'll sit through two hours of slides about algorithms, content pillars and why you should be posting Reels.

We're actually making the content.

Bring your phone and I'll guide you through planning, filming and capturing a bank of content you can take away and start using across your social media.

Whether you're comfortable on camera or would rather hide behind your laptop, you'll have prompts, practical guidance and a small group of other business owners doing exactly the same thing.

What we'll create

During the 2.5-hour session, we'll work through a mix of:

• 🎥 Talking-head videos

• 💡 Educational and expertise-led content

• 📱 Service and business explanation videos

• 🎬 Reusable B-roll

• 📸 Brand and lifestyle imagery

• ✍️ Hooks and content starters

• 🗓️ Ideas to help map out your next month of content

You'll work alongside other business owners, help capture content for one another and have Em from You’re Welcome Co. there to guide you throughout the session — from figuring out what to say to getting the shot right.

The goal isn't to create perfect, polished, influencer-style content.

It's to create real, useful content for your actual business.

You'll leave with

A camera roll that's considerably more useful than when you arrived 😂 — plus:

• A bank of ready-to-use raw content

• Talking-head and educational videos

• B-roll you can reuse across future Reels

• Fresh brand imagery

• Content prompts and ideas

• A clearer plan for what to post next

• Practical filming skills you can keep using yourself

Our aim?

Bring your phone. Leave with a month of usable business content.

Who is The Content Club for?

The Content Club is designed especially for service-based small business owners and personal brands.

Think consultants, creatives, real estate professionals, builders and trades, beauty businesses, professional services, coaches, photographers, designers and other small businesses where you and your expertise are an important part of the brand.

You don't need professional equipment.

You don't need a fancy camera.

And you definitely don't need to know how to make a Reel before you arrive.

Your phone is enough.

What to bring

📱 Your fully charged phone
🔋 A charger or portable battery if you have one
👚 An optional change of top/outfit for content variety
🛠️ Any small products, tools or props relevant to your business
💡 A rough idea of the services or areas of your business you'd like to talk about

You'll receive more information and some simple preparation before the event so you can arrive ready to create.

Event details

📍 Oceane, Newcastle
📅 Friday 30 October 2026
⏰ 11:00am–1:30pm
🎟️ $79 per person
👥 Maximum 12 attendees

We're deliberately keeping The Content Club small so everyone has space to create and can receive hands-on guidance throughout the session.

And because we're at Oceane, you're very welcome to stick around afterwards, grab some lunch or a coffee and get to know the other business owners you've just spent the morning making content with.

Come for the content. Stay for the coffee. ☕️

12 places only.

If you've been saying “I really need to make some content” for the last six months...

this is your sign to actually get it done. 📱💜