The evolving Marketing Analytics landscape (Market Mix Modelling)

Market Mix Modelling (MMM) has often been a black box – slow, expensive, and frustratingly opaque.
But as marketing accountability rises and the digital landscape shifts, the old way of measuring effectiveness is no longer enough.

In this session, we’ll challenge the status quo and explore how open-source advancements are disrupting the managed service MMM solutions. Learn how new, accessible capabilities are empowering marketers to move beyond rigid, outdated models – gaining faster insights, greater flexibility, and true control over their measurement strategies.  It’s time to rethink what’s possible in marketing effectiveness.

Presented by Tom Braybrook, Managing Director, Choreograph and
Nerida Jenkins, General Manager, Choreograph