Guided Giving: Using the Gender Compass in Philanthropy

When

Tuesday 2 September

1:00pm - 2:00pm AEST

12:30pm - 1:30pm ACST

11:00am - 12:00pm AWST

Australia continues to face deep-rooted gender inequality, and funders play a critical role in shaping progress. But what do Australians really think and feel about gender equality, and how can we meet people where they’re at to build broader support?

Join Australians Investing in Women for a special sector briefing on the Gender Compass Stage 2 research and Moving the Middle Messaging Guide – credible, practical tools to support confident, inclusive, values-led communication on gender equality.

This evidence-based initiative, led by social researcher Dr Rebecca Huntley, offers rich insight into six distinct audience segments in Australia. It explores how attitudes to gender are shaped – and how funders can apply these insights across issue areas from housing to education, safety, and economic participation.

Hear from philanthropic leaders including Sarah Buckley (Trawalla Foundation) and Peter Walton (Lord Mayor’s Charitable Foundation), as they share how they are using the Gender Compass to:

• Apply insights across portfolios and causes

• Navigate polarisation with care and confidence

• Engage the “moveable middle” with inclusive messaging

• Align communications with strategy to grow influence and impact

Hayley Cull, Deputy CEO of Plan International Australia will share learnings from corporate philanthropy in practice.

Why attend?

• Access the Messaging Guide and Executive Summary

• Join a peer-led, sector-specific conversation

• Learn how to apply insights across any social issue or audience you work with

All registered attendees will receive a copy of the Messaging Guide and event takeaways.

Audience

This webinar is designed for funders and philanthropic professionals looking to strengthen gender-wise giving and deepen engagement with Australian audiences.

Panellists

Thank you to our Partners
Australians Investing in Women is proud to co-fund and share this research, alongside Equity Trustees, Lord Mayor's Charitable Foundation, Minderoo Foundation, Red Rocketship Foundation, Snow Foundation, Trawalla Foundation.