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    The Hardware Code: Deciphering for Success

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    Event description

    Shama Sukul Lee, Founder & CEO at Sunfed is reimagining the food system, starting with meat. A software engineer turned food industry disruptor from New Zealand, her breakthrough startup Sunfed uses clean technology to make delectable meat without the animal. Shama believes changes in the food system can significantly transform the world - the better the food system, the better the wellbeing of all life. 

    Hear from this innovator on her founder journey on building a product-led engineering business and the plans for leading in this growing market.

        This event is part of the Visiting Entrepreneur Program, produced by the City of Sydney. The June 2020 program focus on the intersection of technology, environmental sustainability and the green economy featuring three high-profile international entrepreneurs Robyn Denholm, Board Chair, Tesla; Danny Kennedy, CEO, New Energy Nexus; and Shama Sukul Lee, Founder & CEO, Sunfed. For details on other events visit #vepsyd


        About Shama Sukul Lee – Founder and CEO, Sunfed

        A software engineer turned food technology entrepreneur, Shama Sukul Lee is reimagining the food system, starting with meat. Sunfed is a next-generation protein company using proprietary processes and custom hardware to make clean lean proteins that cook, feel, and taste just like meat from an animal. In 2018, Sunfed raised NZD $10 million ($9.38 million) in Series A funding to lead the charge towards a solar-powered planet.


        About Samantha Wong – Partner, Blackbird Ventures

        Sam is a Partner at Blackbird Ventures, a technology venture capital fund with $230 million funds under management. She is also a Partner at Startmate, Australia’s pre-eminent early-stage technology accelerator. Prior to joining Blackbird, Sam co-founded a Startmate Company, CapacityHQ, a professional services marketplace. Sam started her career as a corporate lawyer at Minter Ellison before career-pivotting to lead Product teams at, a multi-national e-commerce startup.

        Event Partners

        Sunfed meats are made from premium yellow pea protein, they cook, feel and taste just like animal meat but are healthier, both for you and the planet.

        Blackbird is a venture capital fund based in Australia and New Zealand. We invest in every type of technology from software to space, unified by the biggest of ambitions.

        By registering for this online event, you consent to the session being recorded. You give the City of Sydney the right to use, reproduce and distribute this recording and/or images from the recording, for any publication by or on behalf of the City of Sydney, including printed and electronic formats.

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