The Modern Personal Brand: 1 Day Training in Brisbane
Description
About This Course
Duration
One full day, 9:00 AM – 5:00 PM
Delivery Mode
In-person classroom training
(Virtual and in-house options available upon request)
Language
English
Credits
8 PDUs / training hours
Certification
Course Completion Certificate awarded to every participant
Refreshments
Complimentary lunch and refreshments provided
Course Overview:
The Personal Branding course is designed to help individuals identify and harness their unique assets, strengths, and skills, both personally and professionally. Through this course, participants will learn the importance of how they present themselves and how others perceive them. Personal branding is not just about appearance but also about showcasing your vision and passions effectively.
With the knowledge gained from this course, participants will learn how to build, protect, and live their personal brand, using tools like social media to shape their public image.
Learning Objectives:
By the end of this course, participants will be able to:
Understand the influences on their personal and professional lives.
Sharpen their personal brand and know how to stand out.
Recognize the importance of appearance and make strong first impressions.
Utilize social media effectively to build their personal brand.
Manage their brand during a crisis.
Identify their brand's unique personality traits.
Create a step-by-step success plan for personal branding.
Prerequisites: None.
Course Materials:
Participants will receive a course manual with presentation slides and reference materials.
Target Audience:
Anyone interested in developing their personal branding skills.
Technical Requirements for eBooks:
Internet access for eBook downloads.
Compatible devices: laptop, tablet, smartphone, eReader (excluding Kindle).
Adobe DRM-supported software (e.g., Digital Editions, Bluefire Reader) for downloading and activating the eBook.
Certification:
Upon successful completion, participants will receive a Strivewisdom Certificate of Completion.
To discuss your team’s training needs, email us at info@strivewisdom.com
© 2026 StriveWisdom. All Rights Reserved.
Agenda
Module One: Defining Yourself (I)
● The importance of self-definition. ● Brand mantra creation. ● Authenticity and SWOT analysis. ● Case study and review.
Module Two: Defining Yourself (II)
● Building your brand pillars. ● Identifying passions and strengths. ● The Three C’s: Clarity, Consistency, and Commitment. ● Case study and review.
Module Three: Controlling and Developing Your Image
● Crafting a clear and consistent image. ● The commitment required to live your brand every day. ● Case study and review.
Module Four: Personal and Professional Influences
● Integrating corporate and personal branding. ● Building rapport and professionalism. ● Case study and review.
Module Five: Sharpening Your Brand
● The role of blogging and authenticity. ● Transparency in networking. ● Case study and review.
Module Six: Appearance Matters
● The importance of first impressions. ● Standing out and dressing for success. ● Case study and review.
Module Seven: Social Media (I)
● Monitoring and securing your online presence. ● Promoting your brand with clear objectives. ● Case study and review.
Module Eight: Social Media (II)
● Social media as a branding tool. ● The importance of content and engagement. ● Case study and review.
Module Nine: Brand Management During a Crisis
● Crisis management and information control. ● Maintaining professionalism and relationships. ● Case study and review.
Module Ten: Branding Personality Traits
● Identifying unique values and being bold. ● Embracing failure as a learning opportunity. ● Case study and review.
Module Eleven: Wrapping Up
● Final thoughts, action plans, and evaluations. ● Review and lessons learned.
FAQs
- 1. Who should attend the Personal Branding course?
This course is ideal for anyone interested in developing their personal brand, including business professionals, managers, entrepreneurs, consultants, freelancers, job seekers, and professionals looking to strengthen their professional presence.
- 2. Do I need any previous personal branding experience?
No. There are no prerequisites for this course. It is suitable for participants who are new to personal branding as well as those looking to refine their existing professional image.
- 3. How long is the Personal Branding course?
The course is a 1-day training program focused on practical strategies for developing and managing a strong personal brand.
- 4. How is the course delivered?
The training is available through Classroom, Virtual, and On-site delivery options.
- 5. What language is the course delivered in?
The course is delivered in English.
- 6. How many credits does the course provide?
The course provides 8 credits / training hours.
- 7. What will I learn about personal branding?
You will learn how to identify your strengths, define your unique brand, communicate your values, build a consistent professional image, use social media effectively, and develop a practical personal branding strategy.
- 8. Will I learn how to identify my personal brand strengths?
Yes. The course includes exercises focused on identifying passions, strengths, values, personality traits, and unique characteristics that can contribute to your personal brand.
- 9. Will the course cover SWOT analysis?
Yes. Participants will explore SWOT analysis as part of the process of understanding themselves and developing an authentic personal brand.
- 10. What are the Three C's of personal branding?
The course introduces the Three C's: Clarity, Consistency, and Commitment. These principles help participants develop and maintain a clear and recognizable personal brand.
- 11. Does the course cover social media branding?
Yes. The course includes two modules dedicated to social media, covering online presence, content, engagement, security, and using social media as a personal branding tool.
- 12. Will I learn how to manage my online presence?
Yes. Participants will learn how to monitor and secure their online presence and promote their personal brand with clear objectives and consistent messaging.
- 13. Does the course cover first impressions and professional appearance?
Yes. The course explores the importance of first impressions, professional appearance, and presenting yourself appropriately in different professional situations.
- 14. Will I learn how to manage my personal brand during a crisis?
Yes. The course includes a dedicated module on Brand Management During a Crisis, covering information control, professionalism, communication, and maintaining relationships during challenging situations.
- 15. Does the course cover networking and professional relationships?
Yes. Participants will explore rapport building, professionalism, networking transparency, and integrating personal and corporate branding.
- 16. Will blogging and content creation be covered?
Yes. The course discusses the role of blogging, content, authenticity, and engagement in developing and communicating a personal brand.
- 17. Are there practical exercises or case studies?
Yes. Each major module includes case studies and review activities to help participants connect personal branding concepts with practical situations.
- 18. Will I receive course materials?
Yes. Participants will receive a course manual containing presentation slides and reference materials.
- 19. Will I receive a certificate after completing the course?
Yes. Upon successful completion of the training, participants will receive a Strivewisdom Certificate of Completion.
- 20. What will I be able to do after completing the course?
You will be better prepared to define your personal brand, identify your strengths and values, build a consistent professional image, use social media strategically, manage your online presence, handle brand-related challenges, and create a step-by-step personal branding action plan.
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