The Music Marketing Playbook: Grow Your Audience & Gain More Streams Online Music Marketing Workshop - 3 March

If you’re an artist who has written great songs but feels stuck, overwhelmed, or unsure how to move forward to promote your music, you’re not alone.

Many artists reach a point where they realise it’s not just about what to do next, but having the clarity, structure, and guidance to actually do it well, build momentum and see lasting results.

This workshop is designed for artists who want:

1. to understand what a strategic music release really looks like

2. to gain clarity around marketing targets and asset creation

3. a taste of what ongoing guidance could unlock for their music

You’ll leave with practical tools you can apply immediately, and experience more about the value that you’ll get from ongoing guidance. We will also share more about how our 12-month mentorship, Level Up Club, starting mid-April 2026, is the next step in the process.

Level Up Club - Mentoring for Emerging Artists - I Heart Songwriting Club

Level Up Club is a mentor program for emerging singer-songwriters to level up in their music business and take their songs to the world.

This is a live session held on Zoom and will be recorded for those who cannot attend live. A playback will be made available for attendees to watch back for a limited time (48 hours). Replay will be sent to registered attendees the following day.

NOTE: This workshop is 7pm Brisbane time (AEST) which does not follow daylight savings for our friends on the Australian East Coast. This time also works perfectly for our friends in the UK, Europe, Asia etc. Sorry America, it's not a great timezone match. But please sign up so you can receive a link to watch the replay. Please check your timezone here: https://www.timeanddate.com/worldclock/converter.html?iso=20250203T090000&p1=47&p2=240&p3=196&p4=136&p5=179&p6=137&p7=776&p8=195

About the Facilitator:

This workshop will be facilitated by I Heart Songwriting Club founder, educator and award-winning songwriter Francesca de Valence.

Previous workshop participants have said:

"Late last year, we set out to re-boot our recording career after a break to raise our child and work in community music.  The IHSC Music Marketing workshop gave us the gentle kick-start we needed.  Down-to-earth, honest, realistic, practical and very helpful.  It sparked questions and ideas that helped us to shape our path and direct our energies in effective ways.  Thank you to Francesca and I Heart Songwriting for offering this valuable service to the music-creating community."  Cath Mundy OAM & Jay Turner OAM (Mundy-Turner)

"I had the pleasure of attending the I Heart Songwriting Club Music Industry Marketing Workshop last November after coming across it in a WAM newsletter. At the time I was experiencing a lot of overwhelm around my next steps and ways to be more effective with my time. What I found most helpful was the reminder to be very clear in your goals and intentions for the release. In the space of the workshop, Francesca not only provided some valuable and practical knowledge around music marketing and release plans but allowed me to get really clear on what it is I wanted from the release. This has helped to create some stronger foundations going forward and something that is unique to Francesca as a facilitator" - Adele Oliver

"I came to this workshop dreading self-promotion and the grossness of “the industry”.  I left excited and motivated, with realistic, individualized goals I had set myself, and a clear, structured process I could follow which dissolved the overwhelm and made sure I focused my limited time and money on what will make the biggest impact. I am now three weeks away from releasing a single and feel clear and confident about what I am trying to achieve and how I will do so." - Previous Participant