The New Trust Economy: Winning Attention, Growth & Retention in the AI Era
Description
The New Trust Economy: Winning Attention, Growth & Retention in the AI Era
AI has transformed the way businesses market, sell and communicate. With content, campaigns and outreach easier to produce than ever, buyers are facing more noise, more choice and more scepticism. In this environment, trust has become the most valuable commercial advantage.
Join WOW Recruitment for an exclusive evening of conversation with senior commercial leaders as we explore what it takes to build, earn and maintain trust in today's rapidly evolving market.
Through a facilitated panel discussion, our speakers will share their perspectives on how organisations can stand out credibly, drive sustainable growth and strengthen customer relationships in an increasingly AI-driven world.
The discussion will explore three key themes:
Attention
How brands, leaders and commercial teams can cut through the noise and earn credibility in a world full of AI-generated content.
Growth
How trust influences buying decisions and enables more effective go-to-market strategies, sales performance and long-term business growth.
Retention
How organisations can deliver on their promises, maintain customer confidence and build relationships that last beyond the initial sale.
Event Details
Date: Thursday 12 November 2026
Time: 5:00pm - 8:00pm
Location: WorkClub Lounge | Level 21, 8 Chifley Square, Sydney NSW 2000
Format: Panel discussion, audience Q&A and networking
Host: Emily Angeloni
Lineup
Tora Brophy - Strategic Advisor to various startups & APAC Scaled Programs, Uber
Tora is a senior commercial and GTM leader at global tech businesses (Uber, TikTok, Google) and advises tech/SaaS and Consumer businesses on go-to-market strategy, execution, and enablement. Tora has also co-founded a number of startups and is excited to partner with others to crack complex problems with technology.
Sam Rahmanian - Chief Revenue Officer, Eftsure
Sam Rahmanian is Chief Revenue Officer at Eftsure, where he grew ARR from roughly 6x in under three years and scaled the GTM team from 45 to 150 people. Prior to Eftsure he joined Monsido as the 5th employee and scaled the business from $80,000 ARR to an exit. Over the past decade he has built revenue engines across APAC, Europe and North America. He has twice been named one of Pavilion’s "50 CROs to Watch" and was a 2025 Gong CRO of the Year finalist.
Abbie White - Founder & CEO, Sales Redefined
Abbie White specialises in combining Human + AI for sales and GTM teams, helping them build high-performance capability by pairing proven sales disciplines with AI, and knowing where the human advantage matters most. She bridges the knowing-doing gap, driving fast behavioural change and same-day impact — clients have unlocked $500M+ in revenue and 2,000%+ ROI. Still hands-on with sales teams weekly, from SME to ASX-listed, Abbie is founder and CEO of Sales Redefined, trusted by ASX 200 and Fortune 500 brands including CBA, Telstra and Deloitte Digital. She hosts the REV UP Rebellion podcast.
Hani Rifai - General Manager, Canva Print Shop
Hani Rifai is GM of Canva Print Shop, leading the e-commerce experience behind Canva's printed products. Before Canva, Hani was Chief Digital Officer at Step One, where the strategy moved away from discounting toward lifetime value, 1:1 personalisation and in-house AI tooling. Hani has built a career at the intersection of technology, marketing and growth.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
