Obvious Choice: Upgrading your proposals to win more impact-focused business

Most proposals don't stall because the buyer lost interest. They stall because the proposal gave that buyer nothing to defend in the budget meeting you weren't in. This session shows you the five-question structure that fixes it.

Key Takeaways:

• The five-question proposal structure, in the order executives actually approve

• How to write a "why now" that ties to a priority the business is already funding, and why "we need better leaders" isn't one

• The zoom-out move that makes your fee a rounding error against the outcome it serves

• A way to pressure-test a proposal already sitting in your pipeline, before you send it

Your speaker: Chris Taylor

Chris Taylor is the founder of Actionable, which has spent 18 years helping boutique consultancies and L&D teams turn programs into observable behaviour change, and turn that change into proof the business accepts.

The method sits on 3 million data points across 12 countries. Based in Toronto.