The Power of Marketing and Creativity - May 2024

Date

• Thursday 2nd May 2024 (bookings close at 12noon Tuesday 30 April 2024 unless sold out prior)

Learn to champion marketing and creativity to transform your business and become more successful.

Whether you’re an experienced marketer or one looking to grow, a business leader who wants to understand how effective marketing can grow your business, or a business leader who would like to understand better how to create and foster a company where marketing, creativity and innovation thrive, then this is the course for you.

Built around marketing fundamentals, creativity and the drive to develop and become something different in your category, this day course will give you the knowledge, confidence and tools to do so. You will learn from those who have done exactly that and see how they apply this, to inform your own marketing decisions.

With over 20 years' experience in the UK and NZ, Gareth has worked with some of the world’s biggest brands, including several market challengers as well as some that were just getting started. It’s never too late to implement best practices to help fuel and sustain your business’s growth.

Learn to champion marketing and creativity to transform your business and become more successful.

This two-part course will help you understand the opportunities in your business and how marketing and creativity can deliver on your ambitions and objectives for growth by helping you stand out from your competitors. This is critical as you fight against other similar brands all wanting to be the one chosen by consumers.

Marketing and creativity – if done right by using the best knowledge and wisdom available – can have massive positive short and long-term impacts. It can help create more opportunity, attract new customers and retain existing ones, while also driving sales, margins, market share growth and profits.

What will you gain?

You will: 

• Gain a clear understanding of your customer, category, culture, marketing orientation and positioning.
• Learn where differentiation and distinctiveness can be found and created in your business, giving you an edge over your competition.
• Learn the fundamentals of promotion, how to build long-term business success and market share growth and what to invest in.
• Look at effective marketing and advertising and the value of creativity and how to embrace it.
• Understand that brand management is memory management – where every touch point with a customer and potential customer is a marketing opportunity for creating and building new memories of your product.

Course Structure

The course is set up on two parts. We will start with a full day group session where attendees will discuss their individual products, place and price to identify where differentiation and distinctiveness can be created.

The group session will be followed up by an individual 90 minute one on one session with Gareth. 

This session will turn the theory and what was discussed as a group into something tangible by looking at key areas where marketing and creativity can help deliver positive outcomes for your business.

The course is for business leaders, C-Suite and board members, as well as marketing leads who want more ammunition to sell marketing and creativity to their leadership team.

Facilitator, Gareth O'Connor - Professor of Practice

Gareth’s working life started 20 years ago in London, at Mindshare - a global media agency. From Mindshare he spent time at Starcom London before joining Starcom NZ in 2008, then moving to creative agency TBWA in Auckland in 2010.

During this time Gareth worked with IBM, Tourism Ireland, Kellogg’s, Samsung, Activision, EMI, Virgin Records, Associated Press, Telecom (Spark), 2degrees, Pernod Ricard and Nissan.

In 2013 he moved back to London, where he was one of PHD’s Global Strategy Directors on the global Unilever account. This role saw Gareth creating and crafting communications and media strategies for some of their biggest brands, like Lynx, Dove, Persil, Magnum, Rexona, and Signal, as well as the Unilever Masterbrand.

In 2015 he was back in NZ at PHD’s Auckland office to be their Group Strategy Director, setting brand, comms and media strategies for the likes of ANZ, Spark, Farmers, Foodstuffs, Sanitarium, Sealord, Unilever & Mercedes-Benz.

In January 2021 he moved to Christchurch, joining Harvey Cameron to head up the strategy function and the client service team. His role was to help clients maximise the positive effects marketing has on their business, whilst ensuring the right expertise, support, and resource is utilised across the agency to deliver client outcomes and objectives. He still focuses on strategy for clients, but as Managing Director, a role he has held since January 2022, he also focuses on building Harvey Cameron’s business and its people.

Outside of his day-to-day role he regularly talks at advertising and media industry training courses run by NZ’s advertising governing body – the Commercial Communication Council, in particular their Strategy Lab course. He is also a member of the Comms Council Board.

When not at work he’s with his wife and two sons, on a golf course, up a ski field, playing a guitar, or enjoying a nice craft beer or wine.

This Workshop is $1500.00 Including GST.
Course fees include catering (all dietary requirements catered for), booking fees and on-site parking.