The Silent Green Movement: Why Companies Are Keeping Sustainability a Secret

As sustainability becomes a growing priority, many companies are adopting environmentally responsible practices. However, an increasing number are choosing to remain silent due to concerns over public scrutiny, regulatory risks, and accusations of greenwashing. This phenomenon, known as ‘greenhushing,’ is reshaping the way organisations communicate their sustainability efforts.

In this webinar, industry experts will explore the challenges and opportunities of sustainability communication, offering insights into maintaining transparency while protecting reputations.

About Our Speakers
Saxon Wright from Huskee
Saxon is the CEO / co-founder of Huskee, a company dedicated to enabling the global community to eliminate single-use disposable coffee cups. With a strong focus on circular design, Huskee transforms waste into durable, reusable coffee cups, reducing environmental impact while promoting responsible consumption. Saxon is a leading advocate for sustainable innovation, helping businesses navigate the complexities of environmental responsibility while balancing transparency and trust. His work challenges conventional approaches to sustainability, empowering industries to embrace long-term, impactful change.

John Pabon from Fulcrum Strategic Advisors
John is the founder of Fulcrum Strategic Advisors, a firm dedicated to helping companies, governments, and individuals capitalize on the benefits of sustainability while avoiding common pitfalls like greenwashing. With two decades of global experience, he has worked with the United Nations, McKinsey, and A.C. Nielsen, advising on strategic communications, governance, and sustainability reporting.

A sought-after speaker and author, John has written Sustainability for the Rest of Us and The Great Greenwashing, both acclaimed for their no-nonsense approach to sustainability. His work challenges traditional narratives, providing practical insights that empower businesses to drive meaningful, long-term impact.

About Boomerang Labs
Boomerang Labs is Australia's first Circular Economy Accelerator. In addition to our hands-on programs for circular startups, Boomerang Labs is an Innovation Exchange; a hub connecting companies, government bodies and other organisations with founders and innovators to tackle challenges of design, resource use and resource recovery in their organisations and supply chains.

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