The Social Enterprise Formula Masterclass: Successfully Launch Your Enterprise Idea & Leverage Tools Like Crowdfunding

Hosted by Impact Boom and StartSomeGood, this online workshop will demystify social enterprise and explore why doing good can be such good business today, including how you can leverage tools like crowdfunding to launch and grow your impact business.

In this online workshop, you will Join 14 of Brisbane’s top emerging social enterprises from Impact Boom’s Elevate+ Accelerator allowing you to grow your network and learn new skills.

This webinar is being held at the following dates/ times:

• Brisbane / AEST: Tuesday 31 March 2020, 5pm - 8pm
• Sydney / AEDT: Tuesday 31 March 2020, 6pm - 9pm
• Dubai / GST: Tuesday 31 March 2020, 11am - 2pm
• Berlin/ Paris / CET: Tuesday 31 March 2020, 9am - 12pm
• London / GMT: Tuesday 31 March 2020, 8am - 11am

There's no doubt we're living in uncertain and difficult times which are accentuating the need for systemic change and new ways of doing business. The Australian social enterprise sector has been growing fast, with interest from entrepreneurs, investors, corporates and government. But now more than ever, we need to adapt, change and find new opportunities. Unilever have shown that purposeful brands outperform the market and the B Corp movement continues to grow in strength, while social enterprise startups in every industry and niche imaginable are launching and succeeding, winning market share from business-as-usual.

But confusion also reigns. What even is a social enterprise? How can we distinguish them and is this more than just purpose-washing? Can you make a living, and build wealth, while also doing good? What are the wider forces that are driving the rise of social enterprise?

This workshop, led by StartSomeGood's co-founder and CEO Tom Dawkins, a globally-recognised expert on social enterprise and innovation, and co-facilitated with Impact Boom's Founder and CEO Tom Allen, will demystify social enterprise - exploring what they are, why they are so necessary at this moment in history and the opportunity that they provide for all entrepreneurs looking to make a difference.

We will cover:

1) What is a social enterprise?

2) How can we tell them apart? What are the different business models, approaches and legal structures?

3) What's involved in designing and launching a social enterprise?

4) What are the options social enterprises have to raise their initial funding and gain support?

5) What does a launch-ready social enterprise look like? What are the elements required to share your story in a way that inspires support?

Join us to find out what's going on in this space and be inspired about what is possible!

Given Tom Dawkins is an expert in Crowdfunding, the second half will look at the practicalities and strategies of successful launching. He will share the formula for success they’ve seen work at StartSomeGood, where they have the highest project success rate in cause crowdfunding.

You will learn:

• The different crowdfunding models and how to know which is right for you;
• What separates crowdfunding campaigns that succeed from those that fail?;
• How to select a financial target for your campaign;
• How to identify your potential supporters and how to target them;
• How long to run your campaign for;
• How to craft stories that inspire support.

Tom will be sharing StartSomeGood’s "5 C's of Successful Launching" model, helping you think about the Clarity, Credibility, Communities, Channels and Courage you will need to achieve your desired result, a formula which has been developed from their eight years of experience helping people like you raise money for projects that matter.

We'll look forward to seeing you online!